Wednesday, May 27, 2009

"informational warfare"

The "Bitch" Evolved:
Findings from this study indicated a clear difference in aggressive responses between the genders, with women overwhelmingly compelled to retaliate by attacking the offender’s reputation, mostly through gossip. This gender effect panned out even after controlling for participants’ evaluation of the social appropriateness of such acts. In other words, in spite of the fact that the women realized malicious gossip wasn’t socially appropriate, this was nevertheless their preferred first point of attack. Men, on the other hand, were more evenly divided in their response, but failed to show the same preferential bias for acts of “informational warfare”...