"My country is the world, and my religion is to do good." —Thomas Paine
Friday, February 4, 2011
what slacktivists don't understand
It's not how many people you reach; it's how many minds you change. Preaching to the world's largest choir is still preaching to the choir. The size of an echo chamber is only impressive to the people listening to their own voices. Being busy has nothing to do with being effective.