Tuesday, October 18, 2011

How Friends Ruin Memory: The Social Conformity Effect | Wired Science | Wired.com

How Friends Ruin Memory: The Social Conformity Effect | Wired Science | Wired.com: "Consider an investigation of flashbulb memories from September 11, 2001. A few days after the tragic attacks, a team of psychologists led by William Hirst and Elizabeth Phelps began interviewing people about their personal experiences. In the years since, the researchers have tracked the steady decay of these personal stories. They’ve shown, for instance, that subjects have dramatically changed their recollection of how they first learned about the attacks. After one year, 37 percent of the details in their original story had changed. By 2004, that number was approaching 50 percent."