ETA: liberation: Identity politics vs class politics - 10: Introduction to Slavoj Žižek
But even worse is that what this kind of politically correct struggling for tolerance and so on advocates is basically not only not in conflict with the modern tendencies of global capitalism, but it fits perfectly. What I think is that today’s capitalism thrives on differences. I mean even naïve positivist psychologists propose to describe today’s subjectivity in terms like multiple subject, fixed-identity subject, a subject who constantly reinvents itself, and so on. So my big problem with this is the painting of the enemy as some kind of self-identified stable substantial patriarch to which these multiple identities and constant reinventing should be opposed. I think that this is a false problem; I am not impressed by this problem. I think that this is a certain logic, totally within the framework of today’s capitalism, where again, capitalism, in order to reproduce itself, to function in today’s condition of consumption society, the crazy dynamics of the market, no longer needs or can function with the traditional fixed patriarchal subject. It needs a subject constantly reinventing himself.