No matter how sure you are of your sweetheart's love, never stop trying to win it.
This has kept Emma and me together for more three decades.
Which is to say, yeah, Valentine's Day has been commercialized unbearably, but that's no reason not to do something a little special today for someone you care about.
Which applies to all the days that have not been commercialized, too.
Hmm. That reminds me of something wise atheists and theists have said: all days are holy days. For lovers, all days are Valentine's Day.
And if you're not in a romantic relationship? Do something nice for a friend, or with one, or for a stranger, or with one. There are many kinds of love, and Valentine's Day is for all of them.