I found it via A Culture of Poverty - Ta-Nehisi Coates - Personal - The Atlantic, where I left this comment:
There are twice as many white folks in poverty as black folks, but this article is all about black poverty. Is the invisible man of the 21st century a poor white man?Why, yes, the first paragraph is a reference to Ralph Ellison's Invisible Man.
Now, by focusing on race, it does make the problem of poverty look like it's half the size it actually is. So I understand why the New York Times, capitalism's paper of record, would want to address the problem by diminishing it.