Wednesday, December 21, 2011

does fame override taste in art?

Being told painting is fake changes brain’s response to art - University of Oxford: "When a participant was told that a work was genuine, it raised activity in the part of the brain that deals with rewarding events, such as tasting pleasant food or winning a gamble. Being told a work is not by the master triggered a complex set of responses in areas of the brain involved in planning new strategies. "

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